Quick micropost here. I am curious to know if anyone out there is doing anything with Faceforce?
Picture a utility to integrate your social network (facebook) with your Customer Relationship Management. Like LinkedIn, it simply piggybacks off an existing data source, to create your ‘network.’ Instead of using email addresses as LinkedIn does, it uses facebook connections. It mashes those connections into salesforce and maintains that information integration.
According to their website:
“True business relationships are personal relationships. With Faceforce Connector for the AppExchangeTM, you can for the first time unleash the power of your personal network on Facebook to build better relationships with customers, colleagues, and business partners.
Faceforce Connector for the AppExchangeTM complements traditional CRM data with dynamically updated personal data and photos. The seamless integration pulls critical Facebook profile information into your Salesforce Account, Lead, and Contact records in real time, providing you with an instant 360ยบ view of customers, prospects, and business associates.
In today’s competitive business landscape, relationships have never mattered more. Whether you are in sales, business development, or some other role, gain an instant edge with Faceforce.”
I am curious to know if anyone is doing anything with this. I can see tremendous capabilities here, but also some problems. Will this sort of thing put a damper on social networking - if everyone starts to use it as a marketing tool? I had a similar notion a while back, to simply create a LinkedIn group of all my members, and create our own network. But that is somewhat different, somehow more pure than marketing off of existing social networks.
Thoughts?
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