Tales from the Techside

So the blogosphere has been lighting up with references to the recent launch of Roostsm. It has been quite interesting to read the reactions to the product on many levels.
Having played some small part in helping to bring this product to market, I though I would make an effort to give a description of the […]

Ok, hardly worthy of Cartesian logic, but there is something to be said for the concept. If you are not creating content, and blogging is perhaps the best way to do so - as we have repeatedly stated on this site, then as far as the online world is concerned, you do not exist.
One […]

I am hearing a lot of this right now. To say that this is a tough time for many in our industry is an understatement.
So what can you do? Well, without knowing your business model and strategy, it is hard to answer precisely. But I thought it might be a good time […]

Congress will consider legislation shortly to create a national ‘Do Not Track’ registry. I just wanted to remind them, if this goes forward, to call Al Gore and remind him to turn off his internet, and be sure to shut down the dot servers on the way out the door.
Seriously.
As usual, when I start […]

SEM - Search Engine Marketing. SEM can be viewed as an extension to or as an alternative to SEO (Search Engine Optimization). In brief, SEO means you put only ’sweat equity’ into your efforts to perform better on search engines like google. SEM means that you pay for clicks. SEM and SEO […]

SEO & SEM
SEO & SEM. Sounds like a college conference football championship. In reality it is an important question to ask yourself as you examine your online footprint. SEO is of course short for ‘Search Engine Optimization,’ while SEM stands for ‘Search Engine Marketing.’ While they are not necessarily at odds - you can and […]