Tales from the Techside

I was reading Inman News this morning when I came across a story “Facebook group for Realtors forced to shut down over title” and the subtitle was “Local association takes issue with ‘Realtor’ in networking group’s name”.
As an industry, REALTORS have worked hard for the title of REALTOR to mean something. Daily there a lot […]

Ok, hardly worthy of Cartesian logic, but there is something to be said for the concept. If you are not creating content, and blogging is perhaps the best way to do so - as we have repeatedly stated on this site, then as far as the online world is concerned, you do not exist.
One […]

I am hearing a lot of this right now. To say that this is a tough time for many in our industry is an understatement.
So what can you do? Well, without knowing your business model and strategy, it is hard to answer precisely. But I thought it might be a good time […]

Where are the green REALTORS®?
If you haven’t heard of one yet, trust me you will. With a presidential election just a year away, you will be hearing more and more talk along these lines. Selling yourself as green is a good marketing angle, and an even better life philosophy in my […]

Congress will consider legislation shortly to create a national ‘Do Not Track’ registry. I just wanted to remind them, if this goes forward, to call Al Gore and remind him to turn off his internet, and be sure to shut down the dot servers on the way out the door.
Seriously.
As usual, when I start […]

The last couple of weeks have been spent at meetings which have panel after panel of guest speakers on the stage speaking about how sites today need to be more with the times and how you need to embrace mashups, widgets, google maps, and all the other cool crunchy toys of the internet. However I […]

I think I have been hearing about this moment for almost 20 years now. “What will happen when the baby boomer generation retires?” The question was generally asked within the broader context of social security reform. Today the first baby boomer applied for social security. 60 million more boomers stand behind […]

Its been almost a month since I wrote on securing your e-dentity. Looking at the site stats that post is consistently in the top 5 read posts on the site so I figured I would do a follow up and identify some tools that help you manage your e-dentity more effectively. Below are three of […]

After writing my post yesterday on Local Search I got to thinking that there are some really great services out there that let you track what is being said on the Internet. While there are many services that charge big money for the privilege there are also a number free services which do a great […]

Advertising over time has quickly shifted from a printed media focus towards online. This is not new information the article referenced is over a year old. So why then are we still seeing a push towards traditional media in the Real Estate industry?
Nothing is ever as simple as it seems. I believe that for many […]